Marketing Executive

Job Description

Job Description

My client is a rapidly growing organisation offering a range of services to the Professional Services sector across the UK. As part of their exciting growth plans an opportunity exists to join this business as a Marketing Executive. Your role will be to assist in the implement the company’s marketing strategy, driving strong interest in the company’s services, generating leads to support their ambitious sales growth plans. You will jointly develop and maintain a full marcomms plan with the company’s Marketing Manager whilst liaising with the wider lead generation and sales team. You’ll stay on top of firm deadlines and run multiple campaigns, while pursuing new ideas and means of engaging your audience.
The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video and webinars. This is a newly created role to support further growth and so there’s lots of opportunity to make your mark and add value to the business.

Duties

• To support lead generation through creating and executing an effective marketing strategy.
• To develop and implement digital marketing campaigns, whilst helping to maintain their website and social media channels.
• Undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance.
• Co-ordinate a series of educational webinars.
• Monitor digital channel performances and produce reports and recommendations for areas of improvement.

Required knowledge, skills or experience

• 3 years+ commercial experience gained within marketing in a similar role.
• Experience of working within a B2B sector, ideally from a software, fintech, eCommerce, professional services or similar background.
• Degree qualified in a related subject or hold a professional qualification in digital marketing.
• Excellent understanding of marketing concepts and best practices.
• Strong understanding of Google Analytics, Google AdWords, WordPress and paid social channels including Facebook and LinkedIn.
• Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
• Proven experience in the management of CMS, CRM and e-mail automation systems.
• Digital design skills.
• A passion for continued self-development.
• Aspirations to further your career

Additional Information

Location: Sunderland

Hours of work: 9am-5pm

Rates of pay: £35,000

This vacancy is being advertised on behalf of Gem Partnership Ltd who are trading as a recruitment business.

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